Creating baddie outfits & positive vibes one piece of content at a time💕🎧

My name is Ingrid Ruiz, and I am a 39-year-old mom content creator obsessed with all things, fashion, hair, beauty and vegan food located in Texas.

I am an authentic and relatable African American content creator in her 20s, bringing a fresh and real approach to beauty, hair, fitness, and lifestyle. With a passion for embracing natural beauty and self-expression, she shares honest reviews, haircare routines, and makeup tutorials that celebrate diverse textures and tones. Whether it’s a self-love moment, fitness motivation, or everyday wellness tips, her content reflects her journey of embracing who she truly is, inside and out. Focused on authenticity over perfection, I am to create a space where my audience feels seen, inspired, and encouraged to take care of themselves—mind, body, and spirit. With every post, I blend beauty, fitness, and lifestyle in a way that is both empowering and down-to-earth, showing her followers that self-care and confidence come from embracing their true selves.

I inspire women in their 30s to embrace elegance, confidence, and intentional living. Through my content on lifestyle, travel, food, and self-care, I redefine luxury and encourage my audience to romanticize their lives and step into their “grown woman era” with grace.

My content is mostly aesthetic nursing, lifestyle, and beauty with a mix of fitness!

I love discovering new fashion finds and the next big trend. Showing my personality through clothes and beauty helps me feel my best every single day, and sharing that side of me has allowed me to motivate others to do the same for themselves.